Maynooth Furniture | Iulia • UX Designer

The Product

Maynooth is a fictional business selling affordable high-end design furniture made in Ireland. Their goal is to sell their high-end products, at an affordable price, focusing more on quality, rather than quantity. They do not have an online presence (such as a website) to be able to showcase their products.

The Problem

The main challenge is not having an online presence (website) to showcase and sell their high-end products to the public. They do not necessarily have a pre-defined budget allocated to their UX/UI strategy, thus not being able to fully dedicate a lot of resources into this area.

The Goals

Create a responsive site (for desktop first) to help the company to promote and sell their products online
Create a user-friendly and intuitive customer and buyer journey
Create only the core pages initially and the buyer user flows so they can start selling as early as possible

The Design Process

I've started the design process with the competitor research to understand the market and what others are doing well. Then, based on that, I've conducted interviews with people from the potential target audience (people dealing with skin condition issues). Based on the responses and content audit from the competitors, I’ve sketched and created low-fi wireframes and tested the prototype with the interviewees. The feedback received was positive overall from how the brand looks and feels and the general usability and process. With the challenge of having to create all of the visuals assets from scratch as the business didn't have a brand built / promoted.